In the 4th article of the “Crypto in Sports” series, Polopedia explains how fan tokens helped Paris Saint-Germain seal the transfer deal with the star player Lionel Messi. Socios has partnered with and created fan tokens for a number of top-tier sports organizations, including leading soccer clubs like PSG, Barcelona, Juventus, and Manchester City. Socios currently has over 130 sporting organizations on its roster, including PSG, Juventus, AC Milan, and South American football teams such as River Plate and Flamengo. It also has partnerships with teams in other sports, such as theNBA, NHL and NFL, although the launch of fan tokens is yet to be announced in the American sports franchises.
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Seven- Ballon d’Or winner Lionel Messi has joined one of the largest crypto platforms in the world. Messi of course starred at FC Barcelona for years before joining Paris Saint-Germain in 2021; he said next month’s World Cup in Qatar will be the final one of his career with the Argentinian national team. He recently launched a sports tech investment company, Play Time Sports-Tech HoldCo LLC, that has made its first two outlays in Matchday.com and AC Momento. At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.
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Celebrities have also been becoming popular in the world of crypto messi as the industry keeps progressing further. This agreement has been signed before the 2022 FIFA World Cup, which is supposed to be held in Qatar. This World Cup will be Lionel ETC Messi’s fifth appearance at the grand football tournament. With an assist from the Bulls’ creative advisor, the midwest mascot is set to take center court in luxury Italian leather footwear for the first time. This NFT collection is currently available via the Ethernity marketplace on their website. Whilst this collection has been out for a while, the secondary market is definitely alive for this project.
Sorare hopes that Messi’s presence will improve the way in which the company relates to users, setting new standards in this regard. Bitget, established in 2018, is the world’s top five leading cryptocurrency exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world. When he completed his transfer from Barcelona to PSG in August of last year, he became the first football player to receive part of his transfer package infan tokens, implying that he has some personal interest in the performance of the token.
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The partnership also includes a “shared understanding” between both parties, which would help create and commit to much more “impactful efforts” that go beyond just crypto and football. This partnership will form a sort of engagement between Bitget and Messi, the world of Web3.0, crypto, and sports. Insidersport.com ADA needs to review the security of your connection before proceeding. Ronaldo is never far away from the headlines this football season as he is currently in dispute with his team Manchester United.
The Singapore-based crypto company, popular for its social trading, has also partnered with Turkish football club Galatasaray SK and with brands in esports. Other examples include Crypto.com buying the naming rights to the arena of NBA franchise Los Angeles Lakers. Several football teams also have partnerships with fan token company Socios.
With a record of six best player and six top scorer trophies, Lionel Messi’s move from his longtime home club Barcelona to Paris Saint Germain shocked the world’s futbol fans but delighted PSG fans. An early adopter of NFT fan tokens in 2018, PSG added to their pull by including a cache of $PSG in Messi’s pay packet. Fan tokens like those offered on platforms like Socios can act as not just collectibles, but a sort of blockchain-backed membership card or VIP ticket for a wide, ongoing range of giveaways, activations, and live experiences with sports organizations. Several teams, particularly in world football, offer token-holders the opportunity to vote on everything from club uniforms to aspects of stadium design choices to charity initiatives — and the more tokens a fan owns, the more voting power they possess. There may be no sporting organization more willing to ride the worldwide blockchain and crypto wave than Paris Saint-Germain.
LAY’S DEBUTS WORLD PREMIERE OF FUN-FILLED FOOTBALL COMMERCIAL “MESSI VISITS” STARRING THE G.O.A.T. LEO ME – Benzinga
LAY’S DEBUTS WORLD PREMIERE OF FUN-FILLED FOOTBALL COMMERCIAL “MESSI VISITS” STARRING THE G.O.A.T. LEO ME.
Posted: Thu, 02 Mar 2023 17:04:00 GMT [source]
The company was responsible for creating PSG Fan Tokens, a type of cryptocurrency created on the Chiliz$HZ blockchain that allows sports fans to access a wide range of benefits linked to the club and its activities. PSG fans can therefore participate in club decisions through voting, access exclusive promotions or buy VIP tickets. Giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.”
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Since 2014, the legendary crypto exchange for traders to buy, sell and hodl 400+ assets, including BTC, ETH and the best altcoins on the market. After signing Messi, the price of PSG’s fan token also rallied, even if the club did not disclose the proportion of tokens that they have given as a “welcome package” for Messi. Bitcoin news portal providing breaking news, guides, price analysis about decentralized digital money & blockchain technology.
The ‘Make it Count’ brand video was created to commemorate the 2022 World Cup and is part of a $20 million marketing plan that includes rewards. It was the result of a partnership signed by the French giants in 2018 with Socios.com which sees fans use a cryptocurrency called ‘chiliz’ to buy tokens allowing them to vote on issues related to the club. In 2021, around1.2 millionMessi jerseys were sold, more than any other player. And when he announced a transfer from Barcelona FC to Paris Saint Germain, the French team gained 40 million followers and France’sLigue 1watched media groups compete over broadcasting rights. In addition, Messi himself has over 400 million followers across his social media platforms.
At $8.7 billion, https://www.beaxy.com/s in the cryptocurrency and blockchain sector of Fintech through June are already more than double what was seen in 2020. That’s well ahead of the 2018 record of $7.2 billion, according to KPMG. The news comes as more than half of the top global banks pour money into crypto, Blockdata found. This collaboration with Bitget marks Messi’s second crypto-related partnership after he was given the status of a global brand ambassador of Socios earlier this year in March. The differential aspects of this exchange were tied to products and services related to social trading services. Bitget crypto exchange, has recently announced its partnership with Lionel Messi, the iconic Argentine footballer.
- Renuka Tahelyani is a CA student, enthusiastic about everything Finance.
- Inter Milan signed a sponsorship deal with Socios.com which sees Inter Fan Tokens emblazoned on the team’s jersey.
- Thanks to a new type of technology patented by Google, Android Auto might be able to completely take over your phone while you’re driving.
- At the forefront of industry change, Boardroom is committed to unique perspectives on and access to the news, trending topics and key players you need to know.
This is Bitget’s way of providing fans with an experience and an opportunity to enter and explore the world of crypto. Sign up for Boardroom’s newsletters to get the biggest stories in the business of sports, entertainment, and culture directly in your inbox — daily. Get on our list for weekly sports business, industry trends, interviews, and more. Messi is holding the Ballon d’Or trophie, an award he has one a total of 6 times. Proving that he is a king of the game as it is the most coveted award in soccer/football. However it seems some of the world’s top players have jumped in on Web3 fun as NFT collections have been released under their names.
The National Iceland electrical company has cut down the amount of energy it will provide for some industries including Bitcoin miners. This is one of India’s first plans to provide exposure to global companies involved in the blockchain ecosystem. Bitget has organized a number of giveaways and exclusive rewards in conjunction with World Cup-themed activities. It announced a 1 million BGB, and a signed Lionel Messi jersey as giveaway prizes.
- As of today, PSG fan token prices are sitting slightly above $14 as a reminder of the risks involved.
- This is one of India’s first plans to provide exposure to global companies involved in the blockchain ecosystem.
- Back in August, when Messi joined the French football club Paris Saint-Germain , the professional player received a payout in the club’s fan token.
- Bitget has organized a number of giveaways and exclusive rewards in conjunction with World Cup-themed activities.
- Lionel Messi, one of the biggest soccer superstars and current player on the PSG soccer club, is now a brand ambassador and investor in the NFT card trading game Sorare.
- Seven-time Ballon d’Or winner Lionel Messi has joined one of the largest crypto platforms in the world.